New ‘city’ launches in South Africa’s richest province

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27-10-2025
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Joburg’s new Central Park City launched last week, with the first units already sold in the development expected to see significant interest. 

This is according to Samuel Seeff, chairman of the Seeff Property Group, with the mixed-use development offering units from a mere R589,000.

The new 32-hectare site is located in the heart of the Newlands/Sophiatown development, and offers easy access to major transport routes and UJ and Wits. 

The vibrant new precinct promises a modern lifestyle in a secure, well-located environment with exceptional amenities. 

The location aims to attract first-time buyers through accessible pricing and incentives to assist buyers.

The development comprises over 3,450 modern, fibre-ready apartments, located in various blocks with dedicated parking. 

Tenants can choose one, two and three-bedroom units, with interiors allowing for modern, carefree living. 

Units will also feature gas geysers, cooking hobs, and solar systems to ensure residents are prepared for up to Stage 4 Load Shedding.

Lifestyle amenities, typically out of reach for first-time buyers, are also available at no extra cost. 

These include a pool, clubhouse, braai facilities, combi courts (soccer and Pickleball), an outdoor gym, and a retail hub comprising a Pick ‘n Pay and Clicks. 

Plenty of landscaped green areas exist for leisure and children to play, while a walking trail also helps cater to a fit and healthy community lifestyle. 

The development’s family-friendly aspects are also evident in the professionally managed play areas for children, on-site crèche, and aftercare centre. 

Soon to start construction

Seeff noted that the mixed-use precinct caters to the full life cycle, from young professionals to families and older, empty-nesters.

The site is being constructed by Urban Dev Property Development, with the site comprehensively rehabilitated from a geotechnical and construction perspective. 

This includes environmental management in place. Construction on the development is set to commence soon.

Seeff added that mixed-use, integrated developments represent the future of sustainable urban living, as they bring unprecedented opportunities to the affordable housing sector. 

For first-time buyers, they offer affordability at a good entry price, with incentives including a once-off First Home Finance (FHF) subsidy. 

Green loan benefits from the Edge Certification also make homeownership more attainable than ever.

Buyers can now also benefit from expected lower interest rates in the coming years, with the Reserve Bank expected to lower interest rates as part of its new inflation target. 

Incentives include the opportunity to benefit from a lower interest rate and a once-off housing subsidy, together with lifestyle amenities in the estate which residents might not otherwise have access to.

“Aside from purchasing for own use, these units also present a tremendous opportunity for investors,” said the Seeff Property Group.

“The high demand for rentals in secure lifestyle estates, combined with the typical capital growth seen in new developments before occupation, makes Central Park City a compelling investment option for rental purposes.”